Systems & Automation Partner
For owners of small and mid-sized companies where too much runs across one desk: I build the systems and automations that take the day-to-day off your plate. One partner, end to end.
The Problem
You run a healthy company — and still sit inside every decision: every approval, every exception, every “ask the boss”. Not because your team isn't good. But because the knowledge lives in heads instead of systems — most of all in yours.
From the outside it looks like everyday business: tools that don't talk to each other, data copied by hand, processes that only work when the right person is in. In truth, it's the reason growth creates more work for you — instead of more freedom.
You are the bottleneck.
Not your team.
This isn't a leadership problem, and it isn't a tool problem. What's missing is the system behind it — and that can be built.
The Other Side
Quotes go out without you pushing them. The status of every job is visible without anyone having to ask. New hires follow the process — not hallway knowledge. Your day belongs to the decisions that actually need you.
Two weeks away without the phone lighting up. Growth that doesn't automatically mean more chaos — because the system scales, not your calendar.
That's not a vision. That's craft.
A business
that runs —
not one
that needs you.
These are exactly the systems I build: step by step, alongside daily operations, without your team standing still.
Experience
About You
Worked on the checkout team — the systems behind more than €1 billion in revenue.
RTL+
Helped build the streaming platform of one of Germany's largest media groups.
hlprr
Co-founded a marketing agency and grew it to 35 people — owning the processes, the team and the tech.
GEDISA
Software architecture for digital healthcare services — where reliability is non-negotiable.
GreatIdee AG
Guided the company through MiCAR licensing as its technical lead.
CoinsBee
Led the engineering team of an international crypto commerce platform.
About
I've built software and led teams where the bar is highest: in corporates, in fast-growing startups, as a CTO. And I co-built and ran an agency of 35 people — I know first-hand what it feels like when everything depends on the boss.
That's exactly why I'm the right partner for this rebuild: I understand your side of the table from my own experience — and bring the technical precision that turns grown processes into reliable systems.
I've lived the bottleneck myself. And built the way out.
Adam Parusel — Systems & Automation Partner
The Solution
The manual busywork that ties up your people today gets done by software instead — reliably, transparently, every single day.
We don't automate the wrong thing. First we make visible where the friction really sits — then we decide what gets built, bought, or left alone.
Analysis, implementation, operation — from one hand. You talk to the person who builds. No handover losses, no surprises.
If you recognise yourself in any of this — get in touch. No sales pitch: 30 minutes about your business, where it jams, and whether I'm the right person to fix it.
Get in Touch → LinkedIn